Wiland Blog

Tag: “nonprofits”

Demonstrates segmentation of audiences.
Why Custom Digital Audiences Are a Game Changer for Sports Marketing

First-party data is valuable but incomplete. Data enrichment adds external insights to refine segmentation, optimize marketing, and uncover hidden opportunities.

By Wiland Editorial Team | March 14, 2025

6 Benefits of Data Enrichment

First-party data is valuable but incomplete. Data enrichment adds external insights to refine segmentation, optimize marketing, and uncover hidden opportunities.

By Wiland Editorial Team | February 7, 2025

A keyboard with a post-it note reading "Challenges Ahead."
Nonprofit Fundraising: The 9 Biggest Challenges of 2025

Discover the top 9 nonprofit fundraising challenges of 2025 and learn how data-driven strategies can help you overcome them for lasting success.

By Wiland Editorial Team | January 22, 2025

Woman working with Post-Merge-Optimization
Using Post-Merge Optimization to Increase Direct Mail Efficiency

Focus on the donors most likely to give to your organization and avoid wasting precious fundraising dollars on unresponsive names.

By Wiland Editorial Team | April 17, 2024

Practical Strategies for Using AI to Achieve Fundraising Excellence

What fundraisers need to know about unlocking the power of AI to drive results for their organizations

By Wiland Editorial Team | February 16, 2024

2024 Donations
What Nonprofit Fundraisers Must Know for Their 2024 Planning

Q&A with our nonprofit experts on how fundraisers can strategize for a successful 2024

By Wiland Editorial Team | December 20, 2023

Recipient of the Inaugural DMAW Changemaker Award, Phil Wiland
Phil Wiland Named Recipient of Inaugural DMAW Changemaker Award

Wiland Chairman and CEO recognized for incomparable dedication to driving direct marketing innovation and excellence

By Wiland Editorial Team | November 30, 2023

Holiday Donation
Five Keys to Year-End Fundraising Success

Outlook and strategies for the 2023 year-end giving season from our EVP, Nonprofit

By Wiland Editorial Team | August 2, 2023

Direct Mail Recipient Donating on Mobile Device
The State of Donor Acquisition in 2023

How fundraisers can overcome the pandemic’s ripple effects and achieve donor acquisition success

By Wiland Editorial Team | May 18, 2023

man going through targeted mail
How a Data Partner Can Help You Produce More Revenue from Your Customer File

Running more profitable customer marketing campaigns begins with data collaboration and analysis

By Wiland Editorial Team | March 31, 2023

Nonprofits Reviewing Privacy Settings
New Data Privacy Laws: What Nonprofits Must Know to Prepare Now

Insights into the new 2023 data privacy laws and how they affect nonprofits

By Wiland Editorial Team | February 8, 2023

2023
Top Questions You Should Be Asking Your Data Partners Going Into 2023

Wiland experts weigh in on what marketers need to be discussing with their data partners to ensure a successful year ahead.

By Wiland Editorial Team | December 16, 2022

Woman interacting with Direct Mail and Digital Ads.
Digital Co-Targeting: The Fundraiser’s Secret Superpower

How reaching donors both online and off improves overall fundraising performance

By Jennifer Ingram | December 5, 2022

Digital Solutions for Your Multichannel Fundraising Challenges

Digital insights and strategies from Wiland, Chapman Cubine Allen + Hussey, and Allegiance Group to help fundraisers achieve their year-end goals.

By Wiland Editorial Team | October 7, 2022

How Data-Driven Optimization Tools Increase Donor Engagement

New resource from Wiland explores how nonprofits can achieve peak campaign efficiency and ROI

By Wiland Editorial Team | September 8, 2022