Wiland Blog

Tag: “fundraising”

Woman working with Post-Merge-Optimization
Using Post-Merge Optimization to Increase Direct Mail Efficiency

Focus on the donors most likely to give to your organization and avoid wasting precious fundraising dollars on unresponsive names.

By Wiland Editorial Team | April 17, 2024

Practical Strategies for Using AI to Achieve Fundraising Excellence

What fundraisers need to know about unlocking the power of AI to drive results for their organizations

By Wiland Editorial Team | February 16, 2024

Direct Mail’s Role in the Modern Marketing Playbook

New research on the staying power of direct mail as a performance marketing channel revealed in recent Wiland Webinar

By Wiland Editorial Team | November 15, 2023

Marketers Reviewing Direct Mail Research
Key Takeaways from New Direct Mail Research

What direct marketers need to glean from Winterberry Group’s latest research on the role of direct mail in omnichannel marketing.

By Jeff Liebrock | September 28, 2023

Holiday Donation
Five Keys to Year-End Fundraising Success

Outlook and strategies for the 2023 year-end giving season from our EVP, Nonprofit

By Katherine Patterson | August 2, 2023

Direct Mail Recipient Donating on Mobile Device
The State of Donor Acquisition in 2023

How fundraisers can overcome the pandemic’s ripple effects and achieve donor acquisition success

By Wiland Editorial Team | May 18, 2023

man going through targeted mail
How a Data Partner Can Help You Produce More Revenue from Your Customer File

Running more profitable customer marketing campaigns begins with data collaboration and analysis

By Katherine Patterson | March 31, 2023

Nonprofits Reviewing Privacy Settings
New Data Privacy Laws: What Nonprofits Must Know to Prepare Now

Insights into the new 2023 data privacy laws and how they affect nonprofits

By Wiland Editorial Team | February 8, 2023

Digital Solutions for Your Multichannel Fundraising Challenges

Digital insights and strategies from Wiland, Chapman Cubine Allen + Hussey, and Allegiance Group to help fundraisers achieve their year-end goals.

By Wiland Editorial Team | October 7, 2022

How Data-Driven Optimization Tools Increase Donor Engagement

New resource from Wiland explores how nonprofits can achieve peak campaign efficiency and ROI

By Katherine Patterson | September 8, 2022

State of the Nonprofit Industry: Supply Chains, Postal Issues, and Planning Ahead

Insights from Wiland, The Harrington Agency, and SnailWorks on the challenges that fundraisers are facing and how they can overcome them.

By Wiland Editorial Team | September 1, 2022