Tag: “third-party cookies”
Oracle Sunsets its Advertising Business: What it Means for Agencies and Brands
Shutdown of Oracle Advertising Suite is a reminder of the importance of access to high quality, properly permissioned data for targeted marketing
By Wiland Editorial Team | July 15, 2024
Everything I Need to Know About Marketing Ethics I Learned in Kindergarten
Key themes from my discussion at Georgetown University on the ethical considerations of modern marketing trends
By Emma Nicoletti | March 22, 2024
The Roadmap to Post-Cookie Acquisition Marketing
Insights from Wiland, Winterberry Group, and Eyeota on reaching addressable prospect audiences at scale
By Wiland Editorial Team | May 12, 2022
Marketing Data Types Explained
What are the different types of consumer data, and how do they inform the creation of programmatic advertising audiences?
By Emma Nicoletti | April 5, 2022
Top Three Things to Consider When Choosing a Data Partner
How brands and agencies can choose data partners who will help them achieve their privacy and performance goals
By Michelle Harness | March 28, 2022
The State of Digital Media Targeting
Insights from Wiland and Digiday research on driving digital performance while protecting privacy
By Wiland Editorial Team | March 17, 2022
Finding Digital Advertising Success in the Cookie-less Future
How brands and agencies can respond to the deprecation of third-party cookies and mobile advertising IDs
By Emma Nicoletti | September 7, 2021
