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Wiland Blog

Blog Home > Tag: “third-party-data”

Tag: “third-party-data”

Everything I Need to Know About Marketing Ethics I Learned in KindergartenKey themes from my discussion at Georgetown University on the ethical considerations of modern marketing trends
By Emma Nicoletti | March 22, 2024
Painting the Front Door: How to Ensure Data Privacy Compliance While Supporting Your Core MissionOur data privacy experts discuss how to satisfy requirements and bolster positive perceptions of your data ethics commitment
By Katherine Patterson | January 25, 2024
Phil Wiland Named Recipient of Inaugural DMAW Changemaker AwardWiland Chairman and CEO recognized for incomparable dedication to driving direct marketing innovation and excellence
By Katherine Patterson | November 30, 2023

How Many Third-Party Enrichment Data Sources Should You be Using?Why it is critical that marketers use multiple enhancement data sources and always be open to evaluating more
By Emma Nicoletti | November 28, 2023
Direct Mail’s Role in the Modern Marketing PlaybookNew research on the staying power of direct mail as a performance marketing channel revealed in recent Wiland Webinar
By Wiland Editorial Team | November 15, 2023
Key Takeaways from New Direct Mail ResearchWhat direct marketers need to glean from Winterberry Group’s latest research on the role of direct mail in omnichannel marketing.
By Jeff Liebrock | September 28, 2023

How Today’s Marketers are Using Data Enhancement and AnalyticsNew research on marketing data enrichment use cases revealed in a recent Wiland Webinar
By Wiland Editorial Team | September 21, 2023
How to Use Data Enrichment to Improve Marketing PerformanceWhat is data enrichment, and how should marketers be using it to drive better marketing results?
By Wiland Editorial Team | June 16, 2023
Making Better Marketing Decisions with Enhancement DataHow creating a “culture of data” in your organization can drive faster revenue growth
By Wiland Editorial Team | May 2, 2023