Wiland Blog

Tag: “digital advertising”

Finding Digital Advertising Success in the Cookie-less Future
Finding Digital Advertising Success in the Cookie-less Future

How brands and agencies can respond to the deprecation of third-party cookies and mobile advertising IDs

By Will Clayton | September 7, 2021

Data collaboration has a long history of producing exceptional marketing results. And it’s the path to success in the post-cookie landscape.
Collaborative Data Solutions in the Post-Cookie Era

Insights from Wiland-sponsored research on data collaboration by Winterberry Group

By Wiland Editorial Team | July 20, 2021

Holiday 2021 Retail Outlook QA
Holiday 2021 Retail Outlook

Q&A with our DVP of Direct-to-Consumer Retail on what marketers need to know as they plan their holiday 2021 campaigns

By Wiland Editorial Team | June 28, 2021

Digital Marketing 411

Q&A with our DVP of Digital Agency Sales on the competitive advantages of using spend-data audiences

By Wiland Editorial Team | May 26, 2021

4 Ways to Improve Digital Performance Using Direct Mail Principles

How applying direct mail best practices to digital campaigns improves precision and performance

By Wiland Editorial Team | May 12, 2021

What brands need to know about the exciting, evolving addressable TV marketing channel.
Addressable TV 411

What brands need to know about the exciting, evolving addressable TV marketing channel.

By Wiland Editorial Team | April 28, 2021