Tag: “data collaboration”
Essential New Report: The Advertiser’s Guide to Campaign Optimization
A must-read new report from Wiland and Digiday provides tactics and insights to help marketers break through the over-accelerated campaign cycle.
By Wiland Editorial Team | June 5, 2024
How Many Third-Party Enrichment Data Sources Should You be Using?
Why it is critical that marketers use multiple enhancement data sources and always be open to evaluating more
By Emma Nicoletti | November 28, 2023
It Takes Two: Agencies and Brands Collaborating on Data Analytics
How brands and agencies can maximize the impact of customer data through collaboration
By Michelle Harness | October 24, 2023
How Today’s Marketers are Using Data Enhancement and Analytics
New research on marketing data enrichment use cases revealed in a recent Wiland Webinar
By Wiland Editorial Team | September 21, 2023
How to Use Data Enrichment to Improve Marketing Performance
What is data enrichment, and how should marketers be using it to drive better marketing results?
By Wiland Editorial Team | June 16, 2023
Making Better Marketing Decisions with Enhancement Data
How creating a “culture of data” in your organization can drive faster revenue growth
By Wiland Editorial Team | May 2, 2023
How to Find the Right Enhancement Data Partner
Q&A with Wiland’s VP, Data Success on what marketers need to consider when embarking on a data partnership
By Wiland Editorial Team | April 28, 2023
How a Data Partner Can Help You Produce More Revenue from Your Customer File
Running more profitable customer marketing campaigns begins with data collaboration and analysis
By Katherine Patterson | March 31, 2023
The Big Takeaways from RampUp 2023
These were the topics that dominated the conversation at LiveRamp’s annual conference this year.
By Michelle Harness | March 7, 2023
New Data Privacy Laws: What Nonprofits Must Know to Prepare Now
Insights into the new 2023 data privacy laws and how they affect nonprofits
By Wiland Editorial Team | February 8, 2023
New Data Privacy Laws: What Marketers Must Know to Prepare Now
Insights into the new 2023 consumer data privacy laws and how marketers can be ready for them
By Wiland Editorial Team | January 30, 2023
Top Questions You Should Be Asking Your Data Partners Going Into 2023
Wiland experts weigh in on what marketers need to be discussing with their data partners to ensure a successful year ahead.
By Wiland Editorial Team | December 16, 2022
A Promising Path Ahead for Magazine Publishers
Takeaways from our recent discussion with publishing and media brands on the state of the industry and its future
By Katherine Patterson | November 3, 2022
Digital Solutions for Your Multichannel Fundraising Challenges
Digital insights and strategies from Wiland, Chapman Cubine Allen + Hussey, and Allegiance Group to help fundraisers achieve their year-end goals.
By Wiland Editorial Team | October 7, 2022
Data Collaboration Explained
How do different approaches to data collaboration benefit multichannel marketers depending on their objectives, relationships, and strategies?
By Emma Nicoletti | September 20, 2022
