Tag: “digital advertising”
Oracle Sunsets its Advertising Business: What it Means for Agencies and Brands
Shutdown of Oracle Advertising Suite is a reminder of the importance of access to high quality, properly permissioned data for targeted marketing
By Wiland Editorial Team | July 15, 2024
The Multichannel Mix: How to Effectively Combine Direct Mail and Digital Advertising
Q&A with SMEs from SeQuel Response and Wiland on what marketers need to know when integrating offline and online campaigns
By Wiland Editorial Team | October 12, 2023
Sensitive Data Explained: A Guide for Marketers
How has the definition of sensitive data evolved and why does it matter for direct marketers?
By Katherine Patterson | September 26, 2023
Consumer Data Privacy Check-In: More New State Laws and Marketing Impacts
What marketers need to know about additional new state consumer data privacy laws and how they could impact direct marketing campaigns
By Katherine Patterson | June 30, 2023
The Big Takeaways from RampUp 2023
These were the topics that dominated the conversation at LiveRamp’s annual conference this year.
By Michelle Harness | March 7, 2023
The Enduring Performance of Spend-Based Audiences
What are spend-based marketing audiences and why are they so powerful when used in digital advertising campaigns?
By Wiland Editorial Team | January 5, 2023
Top Questions You Should Be Asking Your Data Partners Going Into 2023
Wiland experts weigh in on what marketers need to be discussing with their data partners to ensure a successful year ahead.
By Wiland Editorial Team | December 16, 2022
Data Collaboration Explained
How do different approaches to data collaboration benefit multichannel marketers depending on their objectives, relationships, and strategies?
By Emma Nicoletti | September 20, 2022
From Personalization to Acquisition: Tactics for Utilizing First-Party Data
Insights from Wiland and Digiday detail the steps brands and organizations can take to best leverage their first-party data
By Wiland Editorial Team | June 21, 2022
Unlocking the Full Value of Cooperative Database Participation
How marketers are leveraging cooperative database platforms to achieve success beyond prospecting
By Emma Nicoletti | June 1, 2022
The Roadmap to Post-Cookie Acquisition Marketing
Insights from Wiland, Winterberry Group, and Eyeota on reaching addressable prospect audiences at scale
By Wiland Editorial Team | May 12, 2022
Marketing Data Types Explained
What are the different types of consumer data, and how do they inform the creation of programmatic advertising audiences?
By Emma Nicoletti | April 5, 2022
Top Three Things to Consider When Choosing a Data Partner
How brands and agencies can choose data partners who will help them achieve their privacy and performance goals
By Michelle Harness | March 28, 2022
The State of Digital Media Targeting
Insights from Wiland and Digiday research on driving digital performance while protecting privacy
By Wiland Editorial Team | March 17, 2022
The Data Privacy Landscape is Changing. How Can You Prepare?
What’s new in state data privacy regulation and the steps that brands and organizations should be taking now
By Katherine Patterson | January 27, 2022
