Tag: “direct mail”
Using Post-Merge Optimization to Increase Direct Mail Efficiency
Focus on the donors most likely to give to your organization and avoid wasting precious fundraising dollars on unresponsive names.
By Wiland Editorial Team | April 17, 2024
What Nonprofit Fundraisers Must Know for Their 2024 Planning
Q&A with our nonprofit experts on how fundraisers can strategize for a successful 2024
By Wiland Editorial Team | December 20, 2023
Direct Mail’s Role in the Modern Marketing Playbook
New research on the staying power of direct mail as a performance marketing channel revealed in recent Wiland Webinar
By Wiland Editorial Team | November 15, 2023
The Multichannel Mix: How to Effectively Combine Direct Mail and Digital Advertising
Q&A with SMEs from SeQuel Response and Wiland on what marketers need to know when integrating offline and online campaigns
By Wiland Editorial Team | October 12, 2023
Key Takeaways from New Direct Mail Research
What direct marketers need to glean from Winterberry Group’s latest research on the role of direct mail in omnichannel marketing.
By Jeff Liebrock | September 28, 2023
Sensitive Data Explained: A Guide for Marketers
How has the definition of sensitive data evolved and why does it matter for direct marketers?
By Wiland Editorial Team | September 26, 2023
Consumer Data Privacy Check-In: More New State Laws and Marketing Impacts
What marketers need to know about additional new state consumer data privacy laws and how they could impact direct marketing campaigns
By Katherine Patterson | June 30, 2023
The Field Guide to Better Customer Marketing: How to Generate More Revenue from Your Current Customers
New resource from Wiland explores how consumer brands can achieve peak customer marketing performance
By Wiland Editorial Team | February 13, 2023
Digital Co-Targeting: The Fundraiser’s Secret Superpower
How reaching donors both online and off improves overall fundraising performance
By Jennifer Ingram | December 5, 2022
Data Privacy and Direct Mail
A few thoughts from my conversation with SeQuel Response on how the evolving data privacy landscape is affecting direct mail marketers
By Katherine Patterson | October 27, 2022
Unlocking the Full Value of Cooperative Database Participation
How marketers are leveraging cooperative database platforms to achieve success beyond prospecting
By Emma Nicoletti | June 1, 2022
The Data Privacy Landscape is Changing. How Can You Prepare?
What’s new in state data privacy regulation and the steps that brands and organizations should be taking now
By Katherine Patterson | January 27, 2022
ABC: Always Be Co-Targeting
How reaching donors both online and off boosts campaign response across channels
By Jennifer Ingram | January 11, 2022
How DTC Retailers Can Optimize Their Marketing for 2022
If 2020 was shocking and 2021 downright weird, what does that mean for retailers in 2022?
By Jeff Liebrock | November 11, 2021
Year-End Giving 2021 Outlook
Q&A with our nonprofit experts on how unique circumstances are impacting year-end campaign planning
By Wiland Editorial Team | October 6, 2021
