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Blog Home > Tag: “programmatic”

Tag: “programmatic”

The Multichannel Mix: How to Effectively Combine Direct Mail and Digital AdvertisingQ&A with SMEs from SeQuel Response and Wiland on what marketers need to know when integrating offline and online campaigns
By Wiland Editorial Team | October 12, 2023
The Big Takeaways from RampUp 2023These were the topics that dominated the conversation at LiveRamp’s annual conference this year.
By Michelle Harness | March 7, 2023
The Enduring Performance of Spend-Based AudiencesWhat are spend-based marketing audiences and why are they so powerful when used in digital advertising campaigns?
By Wiland Editorial Team | January 5, 2023

The Rise of the Data-Driven Media BrandHow data partnerships are helping media brands improve audience engagement and increase advertising revenue.
By Katherine Patterson | August 18, 2022
Year-End Giving 2021 OutlookQ&A with our nonprofit experts on how unique circumstances are impacting year-end campaign planning
By Wiland Editorial Team | October 6, 2021
New Tools Helping Digital Agencies Address Evolving ChallengesHow an innovative tool from Wiland is equipping digital advertising agencies to do more with less
By Wiland Editorial Team | September 22, 2021

Finding Digital Advertising Success in the Cookie-less FutureHow brands and agencies can respond to the deprecation of third-party cookies and mobile advertising IDs
By Emma Nicoletti | September 7, 2021
How to Boost Digital Fundraising ResultsQ&A with our SVP, Nonprofit Digital on best practices to improve campaign performance
By Wiland Editorial Team | August 19, 2021
Collaborative Data Solutions in the Post-Cookie EraInsights from Wiland-sponsored research on data collaboration by Winterberry Group
By Wiland Editorial Team | July 20, 2021