Wiland Blog

Tag: “co-targeting”

Consumer interacting with Direct Mail and Digital Ads
The Multichannel Mix: How to Effectively Combine Direct Mail and Digital Advertising

Q&A with SMEs from SeQuel Response and Wiland on what marketers need to know when integrating offline and online campaigns

By Wiland Editorial Team | October 12, 2023

Holiday Donation
Five Keys to Year-End Fundraising Success

Outlook and strategies for the 2023 year-end giving season from our EVP, Nonprofit

By Katherine Patterson | August 2, 2023

Direct Mail Recipient Donating on Mobile Device
The State of Donor Acquisition in 2023

How fundraisers can overcome the pandemic’s ripple effects and achieve donor acquisition success

By Wiland Editorial Team | May 18, 2023

Woman interacting with Direct Mail and Digital Ads.
Digital Co-Targeting: The Fundraiser’s Secret Superpower

How reaching donors both online and off improves overall fundraising performance

By Jennifer Ingram | December 5, 2022

Digital Solutions for Your Multichannel Fundraising Challenges

Digital insights and strategies from Wiland, Chapman Cubine Allen + Hussey, and Allegiance Group to help fundraisers achieve their year-end goals.

By Wiland Editorial Team | October 7, 2022

How Data-Driven Optimization Tools Increase Donor Engagement

New resource from Wiland explores how nonprofits can achieve peak campaign efficiency and ROI

By Katherine Patterson | September 8, 2022

State of the Nonprofit Industry: Supply Chains, Postal Issues, and Planning Ahead

Insights from Wiland, The Harrington Agency, and SnailWorks on the challenges that fundraisers are facing and how they can overcome them.

By Wiland Editorial Team | September 1, 2022

DTC Retail Outlook 2022 2023
DTC Retail Outlook for 2022 – 2023

Recent data provides optimism for retailers as they look to achieve continued growth in the coming months

By Jeff Liebrock | July 28, 2022

Always Be Co-Targeting
ABC: Always Be Co-Targeting

How reaching donors both online and off boosts campaign response across channels

By Jennifer Ingram | January 11, 2022

How DTC Retailers Can Optimize Their Marketing For 2022
How DTC Retailers Can Optimize Their Marketing for 2022

If 2020 was shocking and 2021 downright weird, what does that mean for retailers in 2022?

By Jeff Liebrock | November 11, 2021

Year-End Giving 2021 Outlook
Year-End Giving 2021 Outlook

Q&A with our nonprofit experts on how unique circumstances are impacting year-end campaign planning

By Wiland Editorial Team | October 6, 2021

How to Boost Digital Fundraising Results
How to Boost Digital Fundraising Results

Q&A with our SVP, Nonprofit Digital on best practices to improve campaign performance

By Wiland Editorial Team | August 19, 2021

The Growing Importance of Digital Fundraising

Q&A with our SVP, Nonprofit Digital on the state of digital fundraising

By Wiland Editorial Team | June 2, 2021

4 Ways to Improve Digital Performance Using Direct Mail Principles

How applying direct mail best practices to digital campaigns improves precision and performance

By Wiland Editorial Team | May 12, 2021