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Wiland Blog

Blog Home > Tag: “first-party data”

Tag: “first-party data”

From Personalization to Acquisition: Tactics for Utilizing First-Party DataInsights from Wiland and Digiday detail the steps brands and organizations can take to best leverage their first-party data
By Wiland Editorial Team | June 21, 2022
Unlocking the Full Value of Cooperative Database ParticipationHow marketers are leveraging cooperative database platforms to achieve success beyond prospecting
By Emma Nicoletti | June 1, 2022
The Roadmap to Post-Cookie Acquisition MarketingInsights from Wiland, Winterberry Group, and Eyeota on reaching addressable prospect audiences at scale
By Wiland Editorial Team | May 12, 2022

Marketing Data Types ExplainedWhat are the different types of consumer data, and how do they inform the creation of programmatic advertising audiences?
By Emma Nicoletti | April 5, 2022
Top Three Things to Consider When Choosing a Data PartnerHow brands and agencies can choose data partners who will help them achieve their privacy and performance goals
By Michelle Harness | March 28, 2022
The State of Digital Media TargetingInsights from Wiland and Digiday research on driving digital performance while protecting privacy
By Wiland Editorial Team | March 17, 2022

The Data Privacy Landscape is Changing. How Can You Prepare?What’s new in state data privacy regulation and the steps that brands and organizations should be taking now
By Katherine Patterson | January 27, 2022
How Nonprofits Can Prepare for the Colorado Privacy ActWhat is the Colorado Privacy Act, how does it affect nonprofits, and what can they be doing now to be ready for it?
By Katherine Patterson | December 2, 2021
How to Reach the Right B2B BuyersQ&A with our experts on how B2B marketers can improve acquisition and ROI in today’s challenging landscape
By Wiland Editorial Team | November 15, 2021