Tag: “first-party data”
Unlocking the Full Value of Cooperative Database Participation
How marketers are leveraging cooperative database platforms to achieve success beyond prospecting
By Emma Nicoletti | June 1, 2022
The Roadmap to Post-Cookie Acquisition Marketing
Insights from Wiland, Winterberry Group, and Eyeota on reaching addressable prospect audiences at scale
By Wiland Editorial Team | May 12, 2022
Marketing Data Types Explained
What are the different types of consumer data, and how do they inform the creation of programmatic advertising audiences?
By Emma Nicoletti | April 5, 2022
Top Three Things to Consider When Choosing a Data Partner
How brands and agencies can choose data partners who will help them achieve their privacy and performance goals
By Michelle Harness | March 28, 2022
The State of Digital Media Targeting
Insights from Wiland and Digiday research on driving digital performance while protecting privacy
By Wiland Editorial Team | March 17, 2022
The Data Privacy Landscape is Changing. How Can You Prepare?
What’s new in state data privacy regulation and the steps that brands and organizations should be taking now
By Katherine Patterson | January 27, 2022
How Nonprofits Can Prepare for the Colorado Privacy Act
What is the Colorado Privacy Act, how does it affect nonprofits, and what can they be doing now to be ready for it?
By Katherine Patterson | December 2, 2021
How to Reach the Right B2B Buyers
Q&A with our experts on how B2B marketers can improve acquisition and ROI in today’s challenging landscape
By Wiland Editorial Team | November 15, 2021
Finding Digital Advertising Success in the Cookie-less Future
How brands and agencies can respond to the deprecation of third-party cookies and mobile advertising IDs
By Emma Nicoletti | September 7, 2021
Collaborative Data Solutions in the Post-Cookie Era
Insights from Wiland-sponsored research on data collaboration by Winterberry Group
By Wiland Editorial Team | July 20, 2021
