Tag: “digital audiences”
The Enduring Performance of Spend-Based Audiences
What are spend-based marketing audiences and why are they so powerful when used in digital advertising campaigns?
By Wiland Editorial Team | January 5, 2023
Data Collaboration Explained
How do different approaches to data collaboration benefit multichannel marketers depending on their objectives, relationships, and strategies?
By Emma Nicoletti | September 20, 2022
From Personalization to Acquisition: Tactics for Utilizing First-Party Data
Insights from Wiland and Digiday detail the steps brands and organizations can take to best leverage their first-party data
By Wiland Editorial Team | June 21, 2022
Marketing Data Types Explained
What are the different types of consumer data, and how do they inform the creation of programmatic advertising audiences?
By Emma Nicoletti | April 5, 2022
Top Three Things to Consider When Choosing a Data Partner
How brands and agencies can choose data partners who will help them achieve their privacy and performance goals
By Michelle Harness | March 28, 2022
The State of Digital Media Targeting
Insights from Wiland and Digiday research on driving digital performance while protecting privacy
By Wiland Editorial Team | March 17, 2022
Year-End Giving 2021 Outlook
Q&A with our nonprofit experts on how unique circumstances are impacting year-end campaign planning
By Wiland Editorial Team | October 6, 2021
New Tools Helping Digital Agencies Address Evolving Challenges
How an innovative tool from Wiland is equipping digital advertising agencies to do more with less
By Wiland Editorial Team | September 22, 2021
Finding Digital Advertising Success in the Cookie-less Future
How brands and agencies can respond to the deprecation of third-party cookies and mobile advertising IDs
By Emma Nicoletti | September 7, 2021
How to Boost Digital Fundraising Results
Q&A with our SVP, Nonprofit Digital on best practices to improve campaign performance
By Wiland Editorial Team | August 19, 2021
The Growing Importance of Digital Fundraising
Q&A with our SVP, Nonprofit Digital on the state of digital fundraising
By Wiland Editorial Team | June 2, 2021
Digital Marketing 411
Q&A with our DVP of Digital Agency Sales on the competitive advantages of using spend-data audiences
By Wiland Editorial Team | May 26, 2021
4 Ways to Improve Digital Performance Using Direct Mail Principles
How applying direct mail best practices to digital campaigns improves precision and performance
By Wiland Editorial Team | May 12, 2021
